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CRM在電子商務(wù)環(huán)境下的優(yōu)勢(shì)
作者：admin 來(lái)源：本站 發(fā)布時(shí)間：2017-06-28 14:14:20
隨著網(wǎng)絡(luò)時(shí)代的快速發(fā)展，信息應(yīng)用以及面向全球性的商務(wù)，利用電子的方式將客戶緊密聯(lián)系起來(lái)已經(jīng)成了全球企業(yè)發(fā)展的重要方向。在轉(zhuǎn)變的過(guò)程中，一是傳統(tǒng) CRM 與互聯(lián)網(wǎng)技術(shù)的緊密結(jié)合；二是CRM 應(yīng)用于各行各業(yè)而不是僅僅圍繞業(yè)務(wù)本身，應(yīng)該被延伸到利于客戶直接訪問(wèn)的位置，為企業(yè)提供更為快捷的信息服務(wù)。
With the rapid development of the Internet era, information applications and global business, and the use of electronic methods to closely link customers, has become an important direction of global enterprise development. In the process of transformation, is a combination of traditional CRM and Internet technology; two CRM is applied to all walks of life and not just around the business itself, should be extended to help customers direct access to the location, providing a more efficient information service.
1、開(kāi)拓市場(chǎng)，提率
1, develop new markets and improve efficiency
隨著網(wǎng)絡(luò)經(jīng)濟(jì)的飛速發(fā)展，傳統(tǒng)企業(yè)的經(jīng)營(yíng)活動(dòng)可以從線下擴(kuò)大到線上，不受上班時(shí)間和工作空間的限制，同時(shí)可以非常及時(shí)地把握新的市場(chǎng)方向及動(dòng)態(tài)，在競(jìng)爭(zhēng)激烈的市場(chǎng)環(huán)境中占領(lǐng)更多的產(chǎn)品細(xì)分市場(chǎng);并且通過(guò)采用虛擬網(wǎng)絡(luò)技術(shù)和信息處理技術(shù)提高相關(guān)業(yè)務(wù)處理的能力，實(shí)現(xiàn)客戶有效信息的及時(shí)共享，使企業(yè)的網(wǎng)絡(luò)銷售、網(wǎng)絡(luò)服務(wù)等工作能夠運(yùn)轉(zhuǎn)。
With the rapid development of network economy, traditional business activities can be extended from offline to online, the work time and work space constraints, and can timely grasp the market direction of new products and dynamic, occupy more market segments in the competitive market environment, and improve the ability of related business management; through the use of virtual network technology and information processing technology, customers realize effectively the timely sharing of information, make the enterprise sales service network and network can work efficiently.
2、企業(yè)與客戶互動(dòng)方式的增多
2, the interaction between enterprises and customers increased
由于網(wǎng)絡(luò)信息平臺(tái)的互動(dòng)功能不斷的增強(qiáng)，在電商環(huán)境下，電商商家可以通過(guò)多種方式和消費(fèi)者進(jìn)行互動(dòng)，比如常見(jiàn)問(wèn)題解答、網(wǎng)站實(shí)時(shí)在線咨詢、論壇和博客,微博等。這些交流方式比傳統(tǒng)的客戶互動(dòng)方便、快捷并且具有非常高的效率，可查證的特點(diǎn),通過(guò)網(wǎng)絡(luò)實(shí)時(shí)互動(dòng)，，便于客人和商家之間信息對(duì)稱的實(shí)現(xiàn)，讓消費(fèi)者圖文并茂的方式充分了解產(chǎn)品和服務(wù);其次，可以增進(jìn)買家和商家之間的情感交流，容易形成重復(fù)購(gòu)買和忠誠(chéng)度高的回頭客。
Due to the enhanced interactive function of network information platform to continue, in the context of e-commerce, business businesses can interact through a variety of ways and consumers, such as FAQ, real-time online consulting, website forum and blog, micro-blog etc.. These modes of communication than the traditional customer interaction is convenient and fast and has very high efficiency, can verify, through the network real-time interaction, first of all, realize the information symmetry between for the guests and businesses, so that consumers illustrated the way to fully understand the products and services; secondly, can enhance the emotional exchanges between buyers and sellers, easy the formation of high loyalty and repeat purchase and repeat.
3、提高企業(yè)信息和數(shù)據(jù)的處理能力,優(yōu)化企業(yè)資源配置
3, improve the processing capacity of enterprise information and data, optimize enterprise resource allocation
電商環(huán)境下企業(yè)的各類技術(shù)人員、管理人員和銷售人員必須高度重視客戶關(guān)系，迅速及時(shí)從客戶那里獲取有關(guān)市場(chǎng)的變動(dòng)信息、新產(chǎn)品的需求現(xiàn)狀等，并利用這些有價(jià)值的市場(chǎng)信息進(jìn)行營(yíng)銷活動(dòng)和產(chǎn)品的推廣。通過(guò)對(duì)大量良莠不齊的信息進(jìn)行分類整理，運(yùn)用數(shù)據(jù)庫(kù)數(shù)據(jù)挖掘和數(shù)據(jù)倉(cāng)庫(kù)等技術(shù)進(jìn)行處理，既可以提高海量信息和數(shù)據(jù)的處理能力，還可以獲得非常有價(jià)值的信息以指導(dǎo)銷售。
Business environment of all kinds of technical personnel, management personnel and sales personnel must attach great importance to customer relationship, the rapid changes in information, timely access to new products related to the market from the customer demand situation, promotion and marketing activities and products using these valuable market information. Based on a large amount of information uneven in quality classification by using the database of data warehouse and data mining technology, which can improve the processing ability of the vast amount of information and data, but also can obtain the valuable information to guide sales.
我們已做好準(zhǔn)備，以全新的姿態(tài)迎接新老客戶，歡迎您來(lái)電咨詢，洽談，我們將繼續(xù)為您把好關(guān)，服好務(wù)。
We are ready, with a new attitude to meet new and old customers, you are welcome to inquire, negotiate, we will continue for you good pass, good service.
With the rapid development of the Internet era, information applications and global business, and the use of electronic methods to closely link customers, has become an important direction of global enterprise development. In the process of transformation, is a combination of traditional CRM and Internet technology; two CRM is applied to all walks of life and not just around the business itself, should be extended to help customers direct access to the location, providing a more efficient information service.
1、開(kāi)拓市場(chǎng)，提率
1, develop new markets and improve efficiency
隨著網(wǎng)絡(luò)經(jīng)濟(jì)的飛速發(fā)展，傳統(tǒng)企業(yè)的經(jīng)營(yíng)活動(dòng)可以從線下擴(kuò)大到線上，不受上班時(shí)間和工作空間的限制，同時(shí)可以非常及時(shí)地把握新的市場(chǎng)方向及動(dòng)態(tài)，在競(jìng)爭(zhēng)激烈的市場(chǎng)環(huán)境中占領(lǐng)更多的產(chǎn)品細(xì)分市場(chǎng);并且通過(guò)采用虛擬網(wǎng)絡(luò)技術(shù)和信息處理技術(shù)提高相關(guān)業(yè)務(wù)處理的能力，實(shí)現(xiàn)客戶有效信息的及時(shí)共享，使企業(yè)的網(wǎng)絡(luò)銷售、網(wǎng)絡(luò)服務(wù)等工作能夠運(yùn)轉(zhuǎn)。
With the rapid development of network economy, traditional business activities can be extended from offline to online, the work time and work space constraints, and can timely grasp the market direction of new products and dynamic, occupy more market segments in the competitive market environment, and improve the ability of related business management; through the use of virtual network technology and information processing technology, customers realize effectively the timely sharing of information, make the enterprise sales service network and network can work efficiently.
2、企業(yè)與客戶互動(dòng)方式的增多
2, the interaction between enterprises and customers increased
由于網(wǎng)絡(luò)信息平臺(tái)的互動(dòng)功能不斷的增強(qiáng)，在電商環(huán)境下，電商商家可以通過(guò)多種方式和消費(fèi)者進(jìn)行互動(dòng)，比如常見(jiàn)問(wèn)題解答、網(wǎng)站實(shí)時(shí)在線咨詢、論壇和博客,微博等。這些交流方式比傳統(tǒng)的客戶互動(dòng)方便、快捷并且具有非常高的效率，可查證的特點(diǎn),通過(guò)網(wǎng)絡(luò)實(shí)時(shí)互動(dòng)，，便于客人和商家之間信息對(duì)稱的實(shí)現(xiàn)，讓消費(fèi)者圖文并茂的方式充分了解產(chǎn)品和服務(wù);其次，可以增進(jìn)買家和商家之間的情感交流，容易形成重復(fù)購(gòu)買和忠誠(chéng)度高的回頭客。
Due to the enhanced interactive function of network information platform to continue, in the context of e-commerce, business businesses can interact through a variety of ways and consumers, such as FAQ, real-time online consulting, website forum and blog, micro-blog etc.. These modes of communication than the traditional customer interaction is convenient and fast and has very high efficiency, can verify, through the network real-time interaction, first of all, realize the information symmetry between for the guests and businesses, so that consumers illustrated the way to fully understand the products and services; secondly, can enhance the emotional exchanges between buyers and sellers, easy the formation of high loyalty and repeat purchase and repeat.
3、提高企業(yè)信息和數(shù)據(jù)的處理能力,優(yōu)化企業(yè)資源配置
3, improve the processing capacity of enterprise information and data, optimize enterprise resource allocation
電商環(huán)境下企業(yè)的各類技術(shù)人員、管理人員和銷售人員必須高度重視客戶關(guān)系，迅速及時(shí)從客戶那里獲取有關(guān)市場(chǎng)的變動(dòng)信息、新產(chǎn)品的需求現(xiàn)狀等，并利用這些有價(jià)值的市場(chǎng)信息進(jìn)行營(yíng)銷活動(dòng)和產(chǎn)品的推廣。通過(guò)對(duì)大量良莠不齊的信息進(jìn)行分類整理，運(yùn)用數(shù)據(jù)庫(kù)數(shù)據(jù)挖掘和數(shù)據(jù)倉(cāng)庫(kù)等技術(shù)進(jìn)行處理，既可以提高海量信息和數(shù)據(jù)的處理能力，還可以獲得非常有價(jià)值的信息以指導(dǎo)銷售。
Business environment of all kinds of technical personnel, management personnel and sales personnel must attach great importance to customer relationship, the rapid changes in information, timely access to new products related to the market from the customer demand situation, promotion and marketing activities and products using these valuable market information. Based on a large amount of information uneven in quality classification by using the database of data warehouse and data mining technology, which can improve the processing ability of the vast amount of information and data, but also can obtain the valuable information to guide sales.
我們已做好準(zhǔn)備，以全新的姿態(tài)迎接新老客戶，歡迎您來(lái)電咨詢，洽談，我們將繼續(xù)為您把好關(guān)，服好務(wù)。
We are ready, with a new attitude to meet new and old customers, you are welcome to inquire, negotiate, we will continue for you good pass, good service.
