關(guān)于我們
CRM與數(shù)字營(yíng)銷(xiāo)的關(guān)系
作者：admin 來(lái)源：本站 發(fā)布時(shí)間：2017-06-12 10:50:00
一、會(huì)員服務(wù)，這個(gè)層面追求的是如何在客戶(hù)每個(gè)接觸點(diǎn)上能夠做到服務(wù)的及時(shí)性，差異化，能夠保證基本的客戶(hù)滿意度。
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、營(yíng)銷(xiāo)自動(dòng)化，這個(gè)層面是很多人提到的數(shù)字化營(yíng)銷(xiāo)，對(duì)于零售企業(yè)，在線上零售發(fā)達(dá)的今天，發(fā)揮到的作用，因?yàn)槟軌蚍e累比過(guò)去豐富的多的消費(fèi)者數(shù)據(jù)，這個(gè)領(lǐng)域追求的是如何通過(guò)有效的客戶(hù)細(xì)分，如何利用合理和針對(duì)性的措施和溝通渠道實(shí)現(xiàn)差異化的主動(dòng)營(yíng)銷(xiāo)。
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、會(huì)員營(yíng)銷(xiāo)，這個(gè)領(lǐng)域較老，主要是通過(guò)會(huì)員分級(jí)，積分，等差異化的服務(wù)制度，通過(guò)積分有效積累權(quán)益，并合理的回饋來(lái)達(dá)到客戶(hù)忠誠(chéng)的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
數(shù)字營(yíng)銷(xiāo)是基于數(shù)字技術(shù)的用戶(hù)分析，營(yíng)銷(xiāo)策劃，內(nèi)容，廣告投放，營(yíng)銷(xiāo)執(zhí)行，優(yōu)化管理，數(shù)據(jù)統(tǒng)計(jì)分析的總稱(chēng)。CRM與數(shù)字營(yíng)銷(xiāo)有很大的交集。營(yíng)銷(xiāo)活動(dòng)要依賴(lài)CRM系統(tǒng)來(lái)衡量效果和回報(bào)。同時(shí)從CRM中獲得的用戶(hù)數(shù)據(jù)也可以支撐營(yíng)銷(xiāo)的活動(dòng)的布局，幫助更精準(zhǔn)地挖掘及發(fā)現(xiàn)潛力客戶(hù)。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介紹的便是關(guān)于濟(jì)南客戶(hù)管理系統(tǒng)的知識(shí),相信您對(duì)我們的產(chǎn)品已經(jīng)有了比較深刻的認(rèn)識(shí),如有任何問(wèn)題不明白,歡迎來(lái)電咨詢(xún),我們竭誠(chéng)歡迎您的光臨.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、營(yíng)銷(xiāo)自動(dòng)化，這個(gè)層面是很多人提到的數(shù)字化營(yíng)銷(xiāo)，對(duì)于零售企業(yè)，在線上零售發(fā)達(dá)的今天，發(fā)揮到的作用，因?yàn)槟軌蚍e累比過(guò)去豐富的多的消費(fèi)者數(shù)據(jù)，這個(gè)領(lǐng)域追求的是如何通過(guò)有效的客戶(hù)細(xì)分，如何利用合理和針對(duì)性的措施和溝通渠道實(shí)現(xiàn)差異化的主動(dòng)營(yíng)銷(xiāo)。
Two, marketing automation, the level of digital marketing is mentioned by many people, for retail brands, online retail developed today, to play the biggest role, because many consumers of data accumulated wealth than in the past, the pursuit of this field is how to through effective customer segmentation, how to use reasonable and targeted measures and channels of communication to achieve active marketing differentiation.
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、會(huì)員營(yíng)銷(xiāo)，這個(gè)領(lǐng)域較老，主要是通過(guò)會(huì)員分級(jí)，積分，等差異化的服務(wù)制度，通過(guò)積分有效積累權(quán)益，并合理的回饋來(lái)達(dá)到客戶(hù)忠誠(chéng)的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
數(shù)字營(yíng)銷(xiāo)是基于數(shù)字技術(shù)的用戶(hù)分析，營(yíng)銷(xiāo)策劃，內(nèi)容，廣告投放，營(yíng)銷(xiāo)執(zhí)行，優(yōu)化管理，數(shù)據(jù)統(tǒng)計(jì)分析的總稱(chēng)。CRM與數(shù)字營(yíng)銷(xiāo)有很大的交集。營(yíng)銷(xiāo)活動(dòng)要依賴(lài)CRM系統(tǒng)來(lái)衡量效果和回報(bào)。同時(shí)從CRM中獲得的用戶(hù)數(shù)據(jù)也可以支撐營(yíng)銷(xiāo)的活動(dòng)的布局，幫助更精準(zhǔn)地挖掘及發(fā)現(xiàn)潛力客戶(hù)。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介紹的便是關(guān)于濟(jì)南客戶(hù)管理系統(tǒng)的知識(shí),相信您對(duì)我們的產(chǎn)品已經(jīng)有了比較深刻的認(rèn)識(shí),如有任何問(wèn)題不明白,歡迎來(lái)電咨詢(xún),我們竭誠(chéng)歡迎您的光臨.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
