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電話營銷中的流程管理

作者:admin 來源:本站 發(fā)布時(shí)間:2018-04-23 14:59:19
濟(jì)南電話營銷系統(tǒng)在呼叫中心的管理上,通常人們會把整個(gè)運(yùn)營管理的策略拆分成戰(zhàn)略管理、人力資源管理、流程管理、技術(shù)管理四個(gè)層次,事實(shí)程的穿越在這四個(gè)層次上是無處不見的。試想相同素質(zhì)的新入職員工,經(jīng)過不同培訓(xùn)流程培訓(xùn)出來后的效果肯定是不同的,因此無論是哪個(gè)方面都離不開有效的流程管理。
Ji'nan telephone marketing system in the management of the call center, usually people will divide the whole operation management strategy into four levels: strategic management, human resource management, process management, and technology management. In fact, the flow through the four levels are nowhere to be seen. Think of the same quality of the new employees, after different training process training, the effect is certainly different, so no matter which aspects are inseparable from the effective process management.
濟(jì)南電話營銷系統(tǒng)在某個(gè)電話營銷項(xiàng)目開始前,由于忽略了對物流配送的重視,當(dāng)銷售量節(jié)節(jié)攀升的時(shí)候,卻發(fā)現(xiàn)配送能力無法配合,以致不能在承諾時(shí)限內(nèi)將貨物送到客戶手中。雖然后來采取了應(yīng)急措施,但大量的客戶投訴和退貨仍然給整個(gè)項(xiàng)目的運(yùn)營績效帶來了負(fù)面影響。因此一個(gè)運(yùn)營的項(xiàng)目就必須在項(xiàng)目開始前制定周密的計(jì)劃,將所有工作和面臨的問題層層分解下去,以形成層的操作規(guī)范。

Before the start of a telephone marketing project, Ji'nan telephone marketing system ignored the attention to logistics distribution, when the sales volume climbed steadily, it found that the distribution ability could not cooperate so that the goods could not be delivered to the customers within the time limit of commitment. Although emergency measures were taken later, a large number of customer complaints and returns still had a negative impact on the operation performance of the whole project. As a result, a highly efficient project must make a thorough plan before the start of the project to break down all work and problems to form the lowest operational specifications.
一個(gè)電話營銷流程在執(zhí)行的時(shí)候可能會牽涉到若干個(gè)部門,而每一個(gè)部門都會介入到不同的流程當(dāng)中。因此在設(shè)計(jì)這些跨部門的流程時(shí),每個(gè)環(huán)節(jié)的輸出成果將在很大程度上決定了流程的執(zhí)行效果,這個(gè)輸出成果包括時(shí)限和輸出記錄。
A telephone marketing process may involve several departments when executing, and each department will intervene in different processes. Therefore, when designing these cross sectoral processes, the output results of each link will largely determine the execution effect of the process, which includes time limits and output records.
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